We are just lazy, that’s all. We, humans, don’t like to put too much effort into anything really, not even into the stuff we really want. We want everything to be brought to us on a silver platter, that would be the life. Not here though, not in reality. Here, we have cholesterol, in-laws and jobs, so we need to flex a little muscle to get through a day.
When it comes to getting what you want dealing with the website visitors you’ll need to flex some neurons and make your website as easy to use as possible.
As most already know, the less a visitor has to click to get to what he or she is looking for the more chance for a sale. Today I found a good example of an excellent use of a sidebar to list the product categories and cut down on clicks. I’ve seen this done before but not anything that looks as good as this. They really made it work and look good at the same time.
As you can see in the above image, the main categories nave the subcategories listed right under them while not taking up too much space. The look reminds me of a tag cloud module from a blog. It looks neat and clean while letting the visitor click exactly on what it is they’re looking for, saving a click or even a mis-click which can turn into a dozen of extra clicks and a lost sale.
Source: http://www.weddingpaperdivas.com
